Experience Design

Thomas Schaper Design led the creative direction for the interior design and corporate identity of the main public spaces of ‘Emsgalerie’, a new-build shopping mall located in Rheine, Germany. The experience design strategy was further articulated in the design of three shops and a pop-up store within the mall. Completed in 2016, our team translated stakeholder insights into an amazing new environment, resulting in a successful opening weekend with over 150,000 visitors who expressed their appreciation for the spatial design on social media.
As an experience design studio, we translate user insights into unique environmental concepts and solutions across retail, healthcare and hospitality sectors. Through our collaborative process, we facilitate customer journey workshops and ‘live’ 3D modeling sessions with tenants and stakeholders in order to create engaging experiences that make people say, “I wanna be here!”.

We ensure that we bring the right expertise and level of oversight to each project to achieve compelling results.

If you have a project we can support you with, please get in touch!

Emsgalerie Shopping Mall

Rheine, Germany
Experience Design Concept
Client: Klaas Projektentwicklung


Corporate Identity: Joost van Daalen