Shoppingmall Branding Experience

Within a changing retail landscape and a need for new retail experiences and services, Thomas Schaper Design was asked by investor Hermann Klaas, to develop an Experience Master Plan for a new to built shopping mall in Rheine / Germany. The aim was to create a unique and stunning experience with art, sound, water, furniture and tactile objects, that invites the visitor to stay. Intimate spaces within a generous architecture has been created. In cooperation with Joost van Daalen and Mothership Rotterdam, a highly recognisable blend between graphic design, art and interior design has been achieved. Thomas Schaper Design led the art direction during construction phase and the 5 year post occupancy phase.

  • Location:

    Rheine, Germany

  • Client:

    CIM Rheine

  • Services:

    Experience Masterplan for the public space, Corporate Identity, Moodboards, Concept Design, Final Design, Principal Details, Furniture Design, Signage Design, Display Design, Guideline Creation, Pop Up design, Monitoring the esthetical quality during building phase, Artdirection on tenant shop facades, Artdirection during 5 year stabilisation period